I see the question batted around in groups and forums all the time: what am I supposed to have on my business card?
First, if you don’t have a business card yet, you have to get one. (Yes, even in the digital age you should still get business cards printed.)
But, what should you put on your business cards and what should you leave off?
What Information Should Be on a Business Card?
1. Include business card basics.
The bare bone basic information that you need on your business cards: your name, your blog or business name, the URL, your email address, logo, and a few words about what you do (or maybe your site tagline).
Also, don’t cram your business cards so full of information that the type has to be so small to get everything on it that no one can read it.
2. Remove your phone number and address from business cards.
Business cards today are more like “calling cards”–an extension of your marketing efforts. I know some will argue with me about this, but I don’t think you should have your telephone number on business cards. Most of the people you share your cards with are not going to call you (or need to call you). If you’re doing business with someone that needs your number, you can always jot it on the back of your card. And, the same goes for your mailing address.
Also, this allows you to leave your cards out at events for people to take and not feel like you’re giving out your number to just anyone.
3. Include your social networks on your business cards.
Don’t forget to include the information for your Instagram, LinkedIn, Facebook, Twitter, Pinterest, and other social network accounts that you use frequently.
4. Add a QR code to your business card.
You know those funny little garbled codes you see everywhere now? They’re called QR (Quick Response) codes and you can put one on your business cards! When generating your code, have it point to your about page or your product page. (If you really want to create a buzz, create a special “secret” page on your site just for that conference or event and create a QR code for that.)
To create a QR code, search online for “free QR code generator.” There are a ton of them out there.
5. Consolidate your sites onto one business card.
Have multiple sites? Consolidate them onto one card by putting your main site info on the front of the card and then listing your additional website names and URLs on the back.
You may be talking to a potential client about one of your sites, but they may be more interested in something else you are doing. If they see them all in one place, there is potential for additional working relationships.
6. Add a coupon code to your business card.
Do you sell goods, ebooks or services? Put a coupon code for a percentage off (or even something free) right on your business card. It can also help track where customers are coming from when they redeem the code. Don’t forget about the back side of your business card! It’s like free real estate and is a great place to include codes, promos, or offers!
What do you have on your business card?